The Swedish SaaS company Hubbster, specialized in digital tools for activating strategies, plans and cultures, has completed a raising of capital in June. The issue, which was mainly dedicated to faster product and service development, was quickly and marginally over-subscribed. With the demand of several of the Sweden’s largest companies, Hubbster is now focusing on taking its product portfolio to the next level.
“Hubbster has created a clear and exciting position in strategy activation. Our focus is on developing digital tools that, based on motivation theory, create improved conditions for companies to succeed in implementing their strategy. We call it activation. The fact that we, among our new shareholders, now find representatives from the user side can be seen as a clear quality stamp for our platform. Now, we are going to spend the summer developing the next generation of activation tools”, says Anna Bloth Karling, CEO of Hubbster.
Hubbster’s digital platform, CoreHub, has been used to activate strategies in some of Sweden’s most exciting private and public brands, such as Apoteket, Familjen Helsingborg, WSP, Everysport Media Group, Danske Bank, BIG Travel, Oriflame and Ung Cancer. The result shows that the platform, with employee motivation as a driving force, supports an increase in strategic use in companies from the average 5% to over 60% in just eight months.